Must My Wannabe Influencer Friend Stop Using Me for Material?

One Side: Beth

At times I'm recorded while having a meal. I’ll see myself on her social media – it’s like a sudden shock.

A close companion of a decade, she, labels herself the “creativity monarch”. It’s fun for a bit, but it strains our friendship.

She is an extrovert, she feels the need to record everything constantly. When we eat out, her motto is, “The phone eats first,” and snaps pictures with the flash on, which induces embarrassment. It's unpleasant when strangers see her performing for the camera – I get vicarious awkwardness. Another annoyance is because the food gets cold.

She isn’t exactly an influencer yet, but Marielle is aspiring to become one. She makes video blogs about living in our city, a day in her life, and her styling career. Her content is good, I’ll give her that, but I don’t want to be dragged into it. On occasion she films me while I’m eating, or simply tagging along. Later, I appear on her Instagram afterwards, and it pops up like a jumpscare: I might be bare-faced, making a strange expression or photographed while eating. It feels invasive.

She also anticipates that I will to record her at inopportune moments. Sometimes I’ll be talking to someone else, or we're simply spending time in the street. The dynamic feels like our bond has turned into me being her free crew. She has the means to employ someone if she wanted high-quality content. When I brought up my unease about this arrangement, she brushed it off. She’s taken me to several brand events, which were appreciated, but that doesn’t make up for all the energy I spend assisting her create material.

I’m grateful that Marielle has helped me with my design career, but I don’t want our friendship to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but at times it seems that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with another. It’s so silly. I need her to understand that our decade-long friendship still has boundaries. I love being with her, but I also desire to enjoy it without being recorded, altered, or shared for an audience. I’m not a accessory for her online persona.

The Defence: The Content Creator's View

I want Beth to see that the content we produce together can get us an opportunity.

I am passionate about shooting content. It’s not just a pastime; it's integral to who I am. Producing content and documenting experiences online enables me to express myself and engage with people in new ways.

I don’t see myself as a professional creator yet, but it’s smart to generate income from your interests. I admire people on TikTok who execute that aesthetic of informal, self-made content creation.

Content creation is my version of engaging with life: noticing the nuances, posting them with an viewership that values the craft behind it. It's never my aim to make Beth uneasy. Taking her to industry events was my way of sharing opportunities, giving her a chance to experience exclusive moments that could help her career in design too. That isn't blackmail, it’s just being pragmatic.

I would take her to these events even if she refused to assist me, but I desire her to see the benefits the work we make together can get us: a foot in the door. I know not all people enjoys being on camera, but sometimes spontaneity is what makes material authentic. Being recorded from time to time is part and parcel of being my companion. I'd remove anything she requested, but she has never asked yet.

I don't demand anyone to be my personal filmmaker, but friends help each other in minor capacities. My assumption was recording a clip now and then would be fun for her. Creativity flourishes in collaboration, and having Beth around makes projects energetic and enjoyable. I never force her to take part in anything, and I would never deliberately embarrass her. But filming together sometimes is part of how I record our time together.

I value our friendship deeply and want to avoid making videos to drive a wedge between us. I am ready to find middle ground: like requesting permission before recording, and steering clear of shots that might make her uncomfortable.

This isn’t about control, it's regarding expressing my perspective while still respecting hers. Obviously content creation is not a substitute for genuine friendship: it's merely part of how I live my life and I desire her to be involved in a way that’s agreeable for each of us.

Outside Perspectives: Public Sentiment

Is it right for her to stop recording herself and Beth when they are out together?

There’s nothing more uncomfortable than having a companion film you. I understand that it's her passion, but I wouldn't ask friends come to my work. Maybe she can find like-minded creators to collaborate with. With the uncertain future of AI, personal relationships are the only thing we have – don’t waste them!
Liberty, 25

When pursuing something as a career, it's unfair to expect your friends for assistance repeatedly, even if they have done it before. While she enjoys shooting, that doesn't imply all those around her is content. She needs to respect her friend's personal space.
Another reader, 26

She may enjoy producing videos and showing off her life online, but it’s not for everyone. It was kind she has assisted Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It seems like you care about each other, so hold on to that and make sure it’s the priority in your relationship. Foster some real memories, where genuine feelings are preserved, not online archives. Even public figures who seem to reveal their worlds actually have more privacy than it seems.
Sarah, 53

She seems to be neither present nor authentic when she’s with Beth – she’s working. Each appears confused as to where the line is. The solution is not found in trying to alter one another, but in each setting clear boundaries around what feels acceptable to them and seeing if there is an acceptable compromise.
Barbara, 71

Your Turn to Be the Judge

In an online poll: has she been exploiting their friendship?

Nicole White
Nicole White

A tech enthusiast and software developer with a passion for exploring emerging technologies and sharing practical insights.